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Feed Your Restless

Feed Your RestlessIt’s not going to be hard to “Feed your Restless” in 2013 thanks to all of the new and exciting products 2013 has to offer! The new scooters are here, the special edition HP4 is available, the 90th anniversary R1200GSA, R1200RT, and R1200R have been unveiled, the F800GT model has been updated, the new water cooled R1200 GS is complete and on its way, the 30th anniversary K1300S was introduced, plus according to BMW Motorrad there is a new bike rumored to be introduced in June 2013!

BMW Motorrad rolled out a national television advertising campaign called “Feed Your Restless” on March 1. The creative concept is intended to appeal to the heart and soul of motorcyclists and fuel their restlessness to ride.

Each of the 3 commercials feature a specific BMW model segment. The first ad titled “Boots” spotlights the S 1000 RR, K 1300 S, and R 1200 R sportbikes. A group of friends go out for an overnight ride, land at a roadside motel which is the point the commercial begins: the riders are awakened by an alarm clock and all rush to get ready and back on the road.

The second ad, “Cowboy Coffee” highlights the BMW R 1200 GS, F 600 GS, and R 1200 GSA enduro bikes on a dual sport ride. There is a mix of on and off-road riding and the commercial ends sitting around a campfire, planning the next day’s adventure.

The final ad “Lunch” features the K 1600 GT and GTL touring bikes sitting outside a diner, while inside two couples impatiently wait to get their check so they can get back on the road.

All of these ads are available on Bob’s Youtube channel or you can tune into ESPN, ESPN news, Discovery, Velocity, History, or H2 channels to see them.

BMW R7 Wins Best-in-Class at Pebble Beach Concours

One-of-a-kind art deco concept from 1930s honored at world’s most prestigious concours d’elegance

The BMW R7 motorcycle won best-in-class in the Motorcycle class at the 2012 Pebble Beach Concours d’Elegance. The award was received by Karl Baumer, Head of BMW Group Classic.

“The BMW R7 is one of the most extraordinary motorcycles in our collection,” noted Baumer upon receiving the award. “We are delighted that the effort to bring the BMW R7 to the Pebble Beach Concours was rewarded with Best in Class for Motorcycles.”

The 2012 Pebble Beach Concours d’Elegance featured motorcycles from Germany. On the cusp of its 90th year of motorcycle production it was only natural that BMW would feature prominently.
The BMW R7 motorcycle was created in 1934 at the height of the art deco movement which heavily influenced its design. It was created as a concept but never put into production making this R7 the only one of its kind in the world. It had not been seen for nearly 70 years when it was discovered in 2005 whereupon it was painstakingly restored by BMW Group Classic. It is now a part of BMW Group Classic’s extensive collection of significant BMW cars and motorcycles.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 114 MINI passenger car dealers, and 32 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

Bloomingdale’s Chooses BMW as the Perfect Fashion Accessory!

Bob’s F800R at Bloomingdales.

Tuesday, August 14 select dealers nationwide, including Bob’s BMW, rolled BMW’s on the showroom floor of Bloomingdale’s. Bob personally delivered an F800R to the Bloomingdale’s in Chevy Chase, MD. Bloomingdale’s decided a BMW motorcycle is the perfect accessory to show off its 2012 Men’s Fall Fashion; after all the BMW roundel is known for its quality, design, and performance—very similar to Bloomingdale’s brand image.

The men’s fall fashion catalog has been released in which the motorcycle is featured. Plus, Bloomingdale’s is running a sweepstakes now thru September 16 giving away two R1200R Classics, one of the hardest models in the country to get today. And our very good friend Chris “Teach” McNeil will perform on 3rd avenue in front of the New York Bloomingdale’s to help kick off the infamous fashion week!

Bob’s addition to Bloomingdale’s sweepstakes…if you find yourself at the Chevy Chase Bloomingdale’s, have some fun and snap a picture in front of the bike, EMAIL it to us, and if your picture is chosen by the staff as the most creative, win a Bob’s hoodie…the perfect prize for the cooler weather around the corner!

Kudos to Bob’s Service Department

Bob's BMW Service Department

Award Winning Service

The BMW warranty is one of the best in the industry: 3 years or 36,000 miles! Riders get this amazing warranty when purchasing a new BMW to cover certain issues that may arise. The million dollar question is what exactly is covered under this warranty? If you ever have this question, no matter where you live, near or far, there is only one place to go and that’s to Bob’s BMW! And here’s why…

This past month, as part of BMW USA’s quality assurance protocol, Bobs BMW Service department underwent and passed a warranty audit with flying colors! BMW USA reviewed every warranty claim within the past 12 months, a total of $35,000 worth of claims, and all but $198 passed according to warranty guidelines.

What this means is Bob’s Service Department knows the BMW warranty like the back of its hand. If an issue arises that you believe to be covered under your BMW warranty, Bob’s is your resource to get it taken care of hassle free!

Greetings E-club Members!

July has brought Maryland some record breaking temperatures. The month also seems to be bringing Bob’s some record breaking numbers. Our facebook fan page hit 1,000 fans this month and continues climbing! Thanks to all of our fans for supporting our page and keeping it interesting with great posts and pics!

Check out what’s been going on this month and what’s just around the corner…

40th Annual BMW MOA National Rally
Bob's Team at 2012 Rally
The beginning of July was your typical July at Bob’s BMW…rally mode! Last year, we had the pleasure of the rally being just one state away. This year the rally was held in Missouri so we had to coordinate setup from thousands of miles away. But anyone who knows Bob knows, despite the rally’s location, Bob’s BMW doesn’t miss a national rally! Especially BMWMOA’s 40th year anniversary which was also a very special year for Bob’s BMW…celebrating our 30th year in business!

We sent our worker bees out there including Bob and they safely returned last week! A special thanks to James Abrashoff, Fred Oppido, Mike Donegan, and our many rally partners that made it a great success! A complete list of all 2012 MOA national rally door prize winners plus the 30 GRAND PRIZE winners will soon be announced.

Bob;s BMW Project Bike

Project bike

Monthly Tech Sessions

We switched up our last tech session and focused on the technical side of apparel. Apparel Manager, Peter Meade led the seminar sharing valuable information with the group on why we carry what we do and how it works.

Next month on August 11, Bob will lead the session, “What is a Project Bike?” We buy these project bikes and store them for the off-season but why? Next month you can hear the answer to this question plus learn the many rewards and joys these bikes bring to their owners.


BMWBMW member Henry Winokur

BMWBMW member Henry Winokur

Local club BMWBMW is hosting its monthly club meeting on Bob’s showroom floor on August 11. Anyone interested in getting involved with the local BMW club and having some fun should be sure to arrive by 11 for the club’s meeting. The club will be here discussing current business as well as answering any questions prospective members may have about the club: what they do, how you can sign up, the benefits of being a member, and more. After the club meeting, folks are encouraged to stick around for our August tech session, “What is a Project Bike?”

Jeremy Cook

Jeremy Cook racing

Jeremy Cook’s Current Standings in the CCS Race Circuit

Bob’s sponsored S1000RR rider, Jeremy Cook is well into the 2012 season and really showing up for his first year racing in the expert pro division. We are proud to report, Jeremy has remained in the top 10 for all 29 races except for one “did not finish” (DNF) which he “did not start” to finish! Long story short, race time was changed and announced at the last minute and he was unable to get ready in time.

Jeremy races with CCS up and down the East coast representing Bob’s BMW and the BMW S1000RR. His home turf is Summit Point Race Track in West Virginia. Anyone interested in spending a day at the track can join Jeremy and his crew under the Bob’s hospitality tent at his next home race on August 25-26. We send Jeremy with a hospitality tent and complimentary beverages and snacks to accommodate fans. If you have not been, we encourage you to go and check it out. The tent offers a shaded area to rest and kick tires with fellow riders while getting an up close and personal view of the races.

Edelweiss Seminar

On July 28 Bob’s hosted an Edelweiss Bike Travel informational session led by Rainer Buck, the Managing Director of Edelweiss. Questions including how to prepare for international travel, what types of tours are available, how to choose the right tour for you, and more were answered. Attendees learned the difference between traveling hairpin turns in the Alps versus a more open road adventure through South Africa.

In addition to this information, Rainer also provided details on Bob’s upcoming anniversary trip to Eastern Europe in September; which there are still spaces available for. Anyone interested in joining Bob and Suzanne on this 15 day motorcycle adventure through Eastern Europe, can contact Bob directly.

More information on the Kings and Castle Tour is available at

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Bob's BMW Motorcycles is one of the largest, most respected BMW dealerships in North America, and the winner of numerous awards for overall excellence, merchandising, customer satisfaction, and community service. Bob’s is well known throughout the world for the passion and professionalism they bring to this business and sport. Bob's impressive brick and mortar Retail store, Dealership and Vintage Museum, serving the bustling Washington DC — Baltimore — Northern Virginia – Suburban Maryland area as well as surrounding mid-Atlantic region is the destination of choice for BMW enthusiasts everywhere for over 30 years. Bob's is a National leader in sales and service of new and used BMW motorcycles along with clean used offerings from most all brands and Bob’s offers complete refurbishing and restorations on any year BMW built since 1950. Since the beginnings in 1981 Bob’s has won praise for their huge inventory of genuine BMW parts, Accessories, and Riding Gear for all riders plus casual Apparel. Their ability to deliver what customers need when they need it is unparalleled. Bob's also specializes in high quality Used BMW motorcycle parts and hard-to-find Vintage BMW parts and accessories. One visit, one phone call or a few mouse clicks opens up the whole world of BMW Motorcycles.

Bob’s BMW Motorcycles - 10720 Guilford Road - Jessup, MD - Phone: 301-497-8949