Bob’s Safety Program

In lieu of it being Motorcycle Safety Month, now is an opportune time to share details of Bob’s Safety Program with our eclub members. This effort is our way of stressing the importance of safe riding. One way you can increase safety on the road is by taking the Maryland Safety Foundation (MSF) Motorcycle Safety Courses.

Bob’s safety program was established last year to support the MSF’s primary objective to provide rider education and training. And now for the second year in a row, we are pleased to announce we are running it again. We want to personally thank the dedicated instructors that teach these courses and encourage new riders to get trained by such professionals. Continue reading to learn more about the financial rewards provided to active MSF instructors and recent graduates of the BRC…

The program rewards active MSF instructors and recent graduates of the BRC a 15% discount. In addition to the discount, graduates that purchase a new or used motorcycle at Bob’s BMW will receive a credit of $250 to apply towards the motorcycle purchase or to apply towards accessories for the motorcycle.

“The unfortunate reality is that motorcyclists don’t have the protection that cars do which is why riders must always be prepared, watch and predict what other vehicles are doing, and wear all the gear, all the time—ATGATT,” states Bob. What is so often referred to as an accident is actually an incident according to Law Enforcement Experts. The reality is that 9 out of 10 incidents occur not by accident but rather by complete ignorance, lack of proper training, or not practicing the skills learned through proper training. “This is why rider education is so important; through proper training and regular practice, the number of incidents on the road can be reduced,” states Bob who goes out to practice his skills every time he gets on a motorcycle.

Qualifying instructors and BRC graduates can apply the 15% discount towards apparel, parts, and accessories now thru February 28, 2014. The idea behind the program is elementary: lead by example. If instructors are wearing top-rated safety gear that they have been properly fitted for, their students will follow suit. Then, assuming the recent graduate of the BRC follows the example set by their instructor, the new rider is rewarded for taking the safety course with a 15% discount at Bob’s; which in a perfect world they will spend on properly fitted, head-to-toe riding gear!

On top of the 15% discount, when new riders purchase a new or used motorcycle they receive a $250 credit to use towards the purchase or towards accessories for the bike. It’s a win-win for everyone involved!

Not to mention, when anyone who is buying a motorcycle mentions who referred them, the person making the referral can receive a Bob’s BMW gift card up to $100! You can visit www.bobsbmw.com for complete details on the Safety program and all other programs now available at Bob’s BMW.

To qualify for the Safety Program, MSF Instructors must provide a copy of their current MSF ID card and class schedule for the 2013 courses they are teaching. Recent graduates of the BRC must bring in a copy of their course completion certificate. Questions? Contact hanna.creekmore@bobsbmw.com.